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The most notable cases are John Cena and Dwayne “The Rock” Johnson, who consistently maintained extreme popularity among fans, launching their careers outside of the WWE into film acting and other endeavours. The WWE have made celebrities of many of the participants of these brands, by putting the spotlight on the fan favourites. To determine which wrestler goes to which brand, an annual draft takes place, which since a 2017 rebranding is known as the Superstar Shake-up. The WWE has also featured various other brands as part of its brand extension, those being NXT (which is a level below the primary roster) NXT UK, a United Kingdom-based brand and 205 Live. These brands continued until their dissolution in 2011, however, both were revamped in 2016 as part of the ‘New Era’.Įach brand features their own actors, who fought exclusively in a particular brand, and thus had its own unique storylines, at times splitting the creative staff too, to make them as distinct from one another as possible.

These names stemmed from previous WWE shows titled ‘Raw’ and ‘Smackdown!’.

Initially, it launched with both WWE Raw and WWE Smackdown in 2002, as part of WWE’s attempt to branch out in what they referred to as “brand extension”. WWE divides its wrestling into two different divisions, which it refers to as “brands”. The WWE is a powerhouse organisation in the field of sports entertainment, with a revenue of $930 million USD in 2018 from its wrestling shows, in addition to its additional revenue schemes of movies, real estate and many other business ventures. However, it is often the case that the moves performed pose significant risks of injury or even death to the performers. Like many other professional wrestling promotions, the matches between contestants are not genuine fights, but purely driven by entertainment via scripted, choreographed and storyline driven shows. It is recognisable for its injection of theatrical performances by the wrestlers during matches themselves, which has become a key component to its long-lasting success. Over 500 WWE events take place each year, broadcasted to millions of viewers in 150 different country. The World Wrestling Entertainment (WWE) is an entertainment company most notable for its professional wrestling division.įounded in 1952 as Capitol Wrestling Corporations Ltd, the WWE has since become the biggest professional wrestling company in the world. One of the most notable entertainment companies in the world’ there’s over 150 events every year. Are you looking for guidance on how to watch WWE in New Zealand? Today we’ll show you how to watch live, on demand and all their best pay per view events.